Furoshiki Bag "Nagare" by Asakura Senpu

The wrapping cloth has evolved through this new Japanese technique.
The water-repellent treatment “dewelry”®used in the NAGARE(Asakura Senpu’s original brand) fabric is unique to Asakura Senpu, which was established in 1892. The treatment is also used in Olympic swimwear, but was originally developed to be used for baby diaper covers. Asakura Senpu continues to carry out research every day, demanding high quality and performance to withstand more than 50 washes and a manufacturing process that is both friendly to humans and the environment. We introduce a new kind of wrapping cloth culture to the world, originating from Kiryu, home of the textile industry in Japan, which has flourished since long ago. “Super water-repellent”(Super-Hydrophobe) refers to a high water repellency such that the "water droplet contact angle is greater than approximately 150 to the surface." A normal water repellent water droplet contact angle is approx. 110° and the super water-repellent contact angle is approx. 160°. The larger the contact angle, the more the drop of water becomes spherical and easier to roll. Super water-repellent principally uses the difference in surface tension between water and fluorine. This is similar to the Teflon coating on a frying pan. By adhering fluorocarbons to the filaments of the fabric one by one, we produce a fabric that repels water. Thus, It is different to waterproofing that processed surface of woven material. So it keeps breathability and it doesn't make you sweat, so it can be used as a scarf or a shawl. The super water-repellent treatment “dewelry”®, which is unique to Asakura Senpu, uses an eco-friendly water repellent that does not include the substance PFOA(Perfluorooctanoic acid).

The main feature of the super water-repellent treatment “dewelry”® is that the water repellency is highly durable to washing. There are slight differences between the types of cloth fabric, but the water repellency will not reduce significantly, even after 50 washes. In fact, it is extremely difficult to achieve high durability to washing using PFOA-free water repellent, but using Asakura Senpu’s vast experience and know-how, they are able to achieve both high water repellency and durability to washing. This is something they are proud of. *Greater than or equal to Grade 4 using the JIS(Japanese Industrial Standards) L 1092 water repellency test (spray method)

Asakura Senpu Co.,Ltd (

What is Furoshiki?

Furoshiki "A multi use wrapping cloth"

Furoshiki is a type of Japanese traditional wrapping cloth. You may say it is just a square piece of cloth, and at first glance it actually is. However, it is more than just a piece of cloth. You can use it as a carrier bag and wrap what ever you want. For example you are able to carry wine bottles, watermelons or any other kind of fruit, as well as bonsai and other plants, books, bento boxes, food and so on. Moreover, you can use it as a tablecloth, a picnic mat or a scarf. It can be used in multiple ways. There is no rule, so you can decide how to use your Furoshiki.

History of Furoshiki

The history of Furoshiki dates back to the Nara period (the eighth century). It was found in the Shōsōin the imperial Repository in Nara. Basically, not much has changed from the current usage of Furoshiki. The Furoshiki at that time was called Hokei-fuhaku (literally "square fabric"), and was used to wrap special items of value, such as the robes of Buddhist priests and the costumes of minstrels. It became popular with the general public in the mid-Edo period (1603-1868). At this time they were used to carry toiletries and clothing to the bathhouse, and were also placed on the floor as bathmats. During this period, wealthy families commissioned bridal furoshiki of different sizes, decorated with their family crest and symbols of good luck. Furoshiki literally means "Furo=bath and Shiki=to spread". However, why did this square cloth come to be called "Furoshiki?" It is said that in the Muromachi period (1336-1573), the shogun Ashikaga Yoshimitsu (1358-1408) built a large bathhouse. When the feudal lords used it, they wrapped their clothes in a square cloth decorated with their family crest, in order to recognize their own clothing and separate it from the others. Moreover when they finished taking a bath they changed their clothes on their own square cloth. That was the reason why they started to call it "Furoshiki."

Japanese people have used this Furoshiki for more than 400 years. However from the 1970s, instead of using a Furoshiki wrapping cloth, people started to use plastic and paper bags due to the emergence of supermarkets across Japan. These plastic and paper bags are really convenient when you go shopping, but please wait a moment. In worldwide we waste between 500 billion and 1 trillion plastic bags are used a year. How about using a Furoshiki wrapping bag? It is eco friendly and it is compact when folded, making it easier to carry when not in use. And again you can wrap whatever you want. This is Furoshiki, the magical wrapping cloth.

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