kichijitsu by HIKARIORIMONO Ltd.

“kichijitsu” produced by HIKARIORIMONO Ltd. and Aya Inoue a designer of all Kichijitsu items.

HIKARIORIMONO Ltd is a textile maker with a long history and is well established.

HIKARIORIMONO is lacated in Fujiyoshida city, Yamanashi prefecture, at the foot of Mt. Fuji. This area is famous for Gunnai textile. They are good at making gold brocade for scroll painting and Japanese doll’s clothes, etc. When they set up a textile studio in Kyoto, they obtained an ace-high reputation for using 1,500 patterns of design according to the client’s needs. These efforts led to a chance to make Japanese trainers (which are very famous in Europe) using materials that have a traditional Japanese pattern for the European market and were used for costumes in the film “The Last Samurai.” This maker has tradition and fine skills, but also has the flexibility and the understanding, which is why Kichijitsu were able to get started.

Aya Inoue is a designer of this brand. She started “Kichijitsu” with HikariOrimono Ltd, when she was a PhD student at Tokyo Zokei University. From her open-minded ideas attractive and cute products constantly spring forth.

What is "kichijitsu"?

kichijitsu -Wishing you a happy day everyday

“Kichijitsu(吉日)” is literally means "Lucky Day" they wishing for happy day everyday that is the theme of this brand.Since old times, Japanese people have had a desire for something related to luck or lucky charms, so this brand promotes getting more familiar with auspicious objects in everyday lifestyle.

kichijitsu (

kichijitsu_designer_Aya_InoueKichijitsu_designKichijitsu_design_sketchHistory of Gunnai Textile

-How do they become an all-around ability textile maker-

Gunnai area is located in the eastern part of Yamanashi prefecture, at the foot of Mt. Fuji. This area used to flourish as a traditional silk fabricator from the early part of the Edo era (1603-1868). During the Edo period, a founder and writer of Ukiyozoshi, a genre of Japanese fiction that started in Osaka, Ihara Saikaku wrote about Gunnai textiles in his novel, and other writers from Kyoto and Osaka also mentioned these textiles in their writings as the coolest fabric for lining material. Thus, Gunnai textiles were widely circulated in Osaka, Kyoto and Tokyo, and the people in Edo era recognized this textile as a high-grade fabric.  However, World War Two and growth of the chemical textile exacerbated the decline of their volume of production. After World War Two, Gunnai textile artisans gradually brought back this elegant and noble fabric manufacturing to the present day as OEM (Original Equipment Manufacture) with their pride of craftsmanship and continuity of their traditional textile work. The Gunnai textiles are manufactured for many famous brands that you can find in Japanese department stores (It is a shame that we cannot tell exactly which brands but most Japanese people know them). Nevertheless, Gunnai textile manufacturing still faces a decrease in orders due to the recession of recent years despite the high skills and strong tradition of Gunnai textiles. In response they have started a challenge of surviving without OEM, which means they start to make their own brands and promote themselves. Little by little, each Gunnai-textile brand has gained strength back.

hikariorimono_textileThe main features of Gunnai-textiles are called Kaiki (Originally the name came from Bengali) which is a weave of fine yarn, ingrained and with high density. Moreover, this fine yarn is dyed with spring water from Mt. Fuji and it restores the colour of the ingrain. Gunnai-textiles made via the Kaiki manufacture is very good for creating a delicate fabric with fine count such as silk, cuprammonium rayon and polyester, and weave with high density, so, for example, to make a tie they use more than 10,000 yarns for the warp and the weft. Also there is another specialty in Gunnai-textile manufacture. It is a multiproduct. They produce ties, lining, material for ladies clothes, scarves, materials for umbrellas and so on. This doesn’t happen in other textile industries. Normally textile manufacturers concentrate on just one product; however, in the Gunnai-textile industry they are able to produce various kinds of products because they have genuine skills and a established production system. This trend has just began and we would like to follow their work in the future.





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