Omamori Pokke (pouch)

Omamori Pokke is a pouch or protection case for multipurpose use. The form of Omamori Pokke is based on Japanese traditional omamori amulet that sold at shrines and temples. The interior is covered by a highlighted neon pink felt, it will protect your goods. You can use it for protecting your mobile phone, camera or use as a makeup pouch, pen-case or whatever you want. “Omamori” literally means, “protect” but in Japan it also means a charm or good-luck charm. “Pokke” means, “pocket”. So, the shape of this “Omamori-pokke” is actually the same as a Japanese good-luck charm that you can get from shrines in Japan. This “Omaori-pokke” was designed by an academic-industrial partnership between Tokyo Zokei University and Hikari Orimono Ltd. These products were designed by Aya Inoue who was a university student at Tokyo Zokei University.

Omamori-pokke is one of the “Kichijitsu” brand products from Fujiyoshida city, Yamanashi prefecture, one of the Gunnai textile cities. “Kichijitsu(吉日)” is literally means "Lucky Day" they wishing for happy day everyday that is the theme of this brand.Since old times, Japanese people have had a desire for something related to luck or lucky charms, so this brand promotes getting more familiar with auspicious objects in everyday lifestyle.

“Kichijitsu” produced by HikariOrimono Ltd. and Aya Inoue a designer of all Kichijitsu items.

HikariOrimono Ltd is a textile maker with a long history and is well established. They are good at making gold brocade for scroll painting and Japanese doll’s clothes, etc. When they set up a textile studio in Kyoto, they obtained an ace-high reputation for using 1,500 patterns of design according to the client’s needs. These efforts led to a chance to make Japanese trainers (which are very famous in Europe) using materials that have a traditional Japanese pattern for the European market and were used for costumes in the film “The Last Samurai.” This maker has tradition and fine skills, but also has the flexibility and the understanding, which is why Kichijitsu were able to get started.

Aya Inoue is a designer of this brand. She started “Kichijitsu” with HikariOrimono Ltd, when she was a PhD student at Tokyo Zokei University. From her open-minded ideas attractive and cute products constantly spring forth.

If you like to know more about kichijitsu click here →kichijitsu omamori pokke

It is almost handmade so each “Omamori-pokke” may have a few differences. Expect yours to have its own personality. It will not look exactly the same as the example images that are on the page. But the size and the colours will be the same.

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